Articles in Brand Strategy/Branding

The unbearable maleness of Victoria’s Secret could be its undoing

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Victoria’s Secret is in desperate need of a makeover. ... Read full article

Victoria's Secret Will Look More Like Its Competition

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Forthcoming Victoria's Secret ads will reportedly include “curvier models” for the first time in the company’s history. It’s part of a brand overhaul following longtime L Brands CMO Ed Razek’s exit from the company.... Read full article

WeWork Tries to Clean Up Before Its IPO

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As he reportedly prepares to hit the road as soon as next week to ratchet up interest for a public offering, WeWork CEO Adam Neumann is doing damage control. ... Read full article

5 Ways to Upgrade Your Talent Branding Strategy

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Back in the 1990’s – fueled by competitive proliferation -- customer attraction was the defining issue for most brands. ... Read full article

5 Ways to Upgrade Your Talent Branding Strategy

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Back in the 1990’s – fueled by competitive proliferation -- customer attraction was the defining issue for most brands. ... Read full article

Talent Brand vs. Employer Brand: THE DIFFERENCE

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I have a very eclectic taste in music, mostly because I’m drawn equally to good lyrics as I am to a good beat. Somewhere in there lies a deep love for modern country music.... Read full article

Looking to make it in San Francisco and Silicon Valley? Tips from Bay Area public relations leaders

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15% to Silicon Valley, meaning that 40% of all US venture investment is concentrated in the Bay area. With estimated 90% business failure rate, fortunes can be made or broken. The right story is imperative, which starts with knowing your 'why'. ... Read full article

Recruiting Video

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A recruiting video shows your candidates who you are, what you believe, and why they should choose to seek employment with you. Personalizing your brand and helping candidates connect your culture with your company is our priority. Take a look.... Read full article

WHAT 2019 HAS TAUGHT US ABOUT TRADEMARK-RELATED CHALLENGES

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For businesses, trademarks are more than a mark of identification; these registered symbols or words used to represent a company also provide them protection and help in business growth. ... Read full article

LOSS OF TRADEMARK RIGHTS: CAUSES AND PREVENTION TIPS

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Many people think that a trademark is nothing more than a symbol attached to a brand. Contrary to popular belief, a trademark isn’t just a logo.... Read full article