Articles in Business Strategy

Ensure Your Social Presence Supports Your Brand

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Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. But as a business owner, I can’t deny the power of social media to reach far beyond my immediate circle.... Read full article

How to Use Snapchat for Business 3

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Before every Snapchat campaign, you want to consider your KPIs (key performance indicators) and put a process in place to measure them.... Read full article

How to Use Snapchat for Business 2

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With 8 billion mobile videos currently viewed per day, the opportunity for businesses to be seen on Snapchat is at an all-time high.... Read full article

How to Use Snapchat for Business 1

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Blink your eyes. In that one second, 9,000 snaps were shared by Snapchat users—54% of which engage with the app daily.... Read full article

6 Tips for Hosting Successful Virtual Networking Events

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Over the past few years, the popularity of virtual networking events has been on the rise. COVID19 made this steady rise explode in a matter of months. Virtual networking events allow for greater connections that are not bound by geographic location ... Read full article

How To Switch From Free Advice To Paid With This One Negotiating Tactic

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Sick of people asking to "pick your brain" for free? This one simple tactic can help change that topic and get you paid for your time and insight.... Read full article

4 Things you Need to Know Before Building a Remote Marketing Team in the Philippines

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Are you a founder or CEO that’s looking to establish a remote marketing team in the Philippines? Building a remote team in the Philippines is a cost effective way to produce great content that’s part of your overall marketing strategy. ... Read full article

Real Life Wonder Women: On the Battlefield of Business

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I love TV, movies and most things popular culture, and I love the learning that I can glean and apply to business and life. Enter the latest entry to our cultural discourse, Wonder Woman.... Read full article

Get Unstuck and Out of Overwhelm: Time Management During COVID

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So many of us are struggling with time management and focus during this pandemic. I know I certainly have my moments and each of my clients has mentioned being effected in various ways as well.... Read full article

5 Alarming Signs That Your Business Needs Systems

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Have you ever reached a point where you stopped and wondered what you got yourself into by starting a business? I know I have, on more than one occasion. In fact, it still happens occasionally.... Read full article