Articles in Content Marketing

Branding for the Millennial Fempreneur

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Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.... Read full article

3 Ways to Get Media Coverage When COVID and Politics Dominate

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2020 has shaped up to be quite a year. I think many of us have some choice words to describe this rollercoaster ride. One word that comes to mind is shifting.... Read full article

Introducing The SaaS Marketing Educational Series

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This is a free educational series of comprehensive blog posts intended to give you the knowledge and tools you need to take your SaaS marketing to the next level.... Read full article

How to Do Customer Discovery Interviews and Questions to Ask

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Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs.... Read full article

How to Use Snapchat for Business 3

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Before every Snapchat campaign, you want to consider your KPIs (key performance indicators) and put a process in place to measure them.... Read full article

Ensure Your Social Presence Supports Your Brand

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Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. But as a business owner, I can’t deny the power of social media to reach far beyond my immediate circle.... Read full article

How to Use Snapchat for Business 2

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With 8 billion mobile videos currently viewed per day, the opportunity for businesses to be seen on Snapchat is at an all-time high.... Read full article

How to Use Snapchat for Business 1

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Blink your eyes. In that one second, 9,000 snaps were shared by Snapchat users—54% of which engage with the app daily.... Read full article

4 Things you Need to Know Before Building a Remote Marketing Team in the Philippines

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Are you a founder or CEO that’s looking to establish a remote marketing team in the Philippines? Building a remote team in the Philippines is a cost effective way to produce great content that’s part of your overall marketing strategy. ... Read full article

The Magic of Long Tail Keywords and how YOU can learn to use them!

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Keywords are words that people enter into search engines to look for content. Search bots identify those pieces of content and offers them to the searcher as an option through a search engine such as Google, Bing, et al.... Read full article