How to Use Snapchat for Business 2
8 Smart Ways of Using Snapchat for Business
With 8 billion mobile videos currently viewed per day, the opportunity for businesses to be seen on Snapchat is at an all-time high.
And while it may be hard to believe, 12% of Snapchat users fall in the 35-54 range (and climbing year over year).
This means nearly every brand can justify using Snapchat for business, not just those seeking the younger demographic.
So now that you’re ready to jump on board, where do you begin?
Showcasing your brand can be accomplished in a series of ways:
1. BEHIND THE SCENES LOOKS
No matter what your company does, you likely have a few interesting stories about your day-to-day activities.
Knowing your audience is key when it comes to creating relevant content.
This becomes doubly important when using Snapchat for small businesses. The type of content you create hinges on what your audience wants to see.
Creating engaging stories by taking your followers behind the scenes might mean:
- Touring the office
- Showcasing products or services in use
- Introducing users to employees
- Letting them in on ongoing projects
- …and anything else that feels like insider information
Focus on creating stories that evoke a “VIP access” feeling. You want your followers to feel like they’re seeing your company in a way that most people cannot.
Snapchat allows you to create an intimate human connection by featuring the aspects of your business that everyone can relate to.
Answering emails isn’t interesting on its own, but everyone does it. So find a way to pair it with a funny anecdote and make a connection with your followers.
Who doesn’t love a good promotion? Social media promos are such a staple that you would be hard-pressed to find a brand that isn’t utilizing them.
Of course, not all promotions are created equal. When it comes to using Snapchat for business, you have to think outside the box.
Because you can’t include a link or direct opt-in within Snapchat, businesses can get creative in the following ways:
- Include a coupon code in your story that is redeemable in your online store.
- Ask followers to screenshot a coupon and show it at checkout.
- Send users to your blog to opt-into an email promotion.
- Prompt users to send you a reply chat to redeem a coupon.
One of the best things about running promotions on Snapchat is the measurable ROI. Nothing falls between the cracks because the redemption process is so cut and dry.
If a consumer uses the code, shows the screenshot at checkout, opts-in, or redeems the coupon, your efforts are paying off!
3. TAKEOVERS AND SWAPS
Isn’t it fun to see life from someone else’s point of view? Using Snapchat for business means getting in on the takeover craze.
Because finding users on Snapchat isn’t the easiest thing to do, coordinating takeovers and swaps can bring your brand in front of a whole new set of eyes.
Increasing your reach is the main benefit of this effort.
Choosing the right accounts to work with is key. If you’re a local business, look to Snapchat swap with neighboring businesses, especially if you’re in a high foot traffic location.
Consider these things when planning takeovers and swaps:
- Ensure the person/company taking over makes sense for your brand.
For example, a pro angler taking over Yeti Coolers makes sense!
- Always plan in advance and share your plans with each other.
The snap story will likely be shot in real-time, but storyboarding it out gives you and the person who is taking over peace of mind.
- Include a plan to measure the success of the effort.
Consider KPIs, and put a process in place to track them.
4. EVENT COVERAGE
The nature of Snapchat for business makes it the perfect platform to cover live events. If you have the opportunity to cover a live event (or produce one) be sure to snap it.
The fact that only the event guests truly get to experience it makes Snapchat highly valuable in this area. Take advantage of it for your business!
Give your followers “entry” into the event by sharing it with them:
- Showcase anything that makes you feel lucky to be there.
- Feature the entertainment if there is any.
- Interact with users by showing yourself enjoying the event
If you’re in the event business in any way, this opportunity becomes exponentially more exciting for you.
Snapchat can be used to promote events in endless ways! Have fun and show off your skills.
5. PRODUCT OR SERVICE DEMOS
There is nothing more powerful than demonstrating your product in use.
The benefit of using Snapchat for business means being able to showcase your products or services. It’s that simple! How you choose to do this is where the fun begins.
Build brand loyalty by showing how your product or service fills a need.
Educate consumers on new or trickier products.
This comes in very handy if you’re a service-based business.
There is no reason the local accountant can’t excel on Snapchat; be authentic and build relationships through storytelling.
6. INFLUENCER CAMPAIGNS
Depending on the size of your company and your budget, working with a Snapchat Influencer may be right for you. The benefits are vast when the right influencer meets the right brand.
Take the guesswork out of who to partner with by using a site like Delmondo.
This company works with over 1,500 of Snapchat’s top creators to develop and execute high-performing Influencer campaigns.
The goal is to maximize your brand’s reach by bringing an influencer onto your account and creating ways for new users to follow and engage with your business.
7. USING CUSTOM GEOFILTERS
Geofilters are a fantastic way to increase brand awareness. There are two types:
- On-Demand Geofilters
- Sponsored Geofilters
On-Demand Geofilters are the more affordable of the two because they tend to cover smaller locations. They are priced based on the size of the area they’ll cover and the amount of time they’ll be visible.
For example, a four-by-four block radius for 6 hours (think: street fair) will run you about $300 dollars.
Sponsored Geofilters are quite a bit more expensive because they are covering very large areas. They can cost hundreds of thousands of dollars, but the ROI is incredible if you can afford it.
According to marketing expert Gary Vaynerchuk, “…I do believe in the next six months to a year, these are an amazing land grab with much bigger ROI potential. If you can make a great design and deploy the very minimal expense to get the square foot coverage, it will be an insanely good deal.”
Geofilters are effective because the ability to overlay them on photos and videos is hugely popular in Snapchat.
When users are within the geofence, the filter shows up alongside the regular Snapchat filters making them easy to use and very engaging.
If you’re interested in learning more about how geofilters can help with using Snapchat for business, take a look at the following stat.
In the US, a single National Sponsored Geofilter typically reaches 40% to 60% of daily Snapchatters.
Snapchat introduced Ads to major retailers first, but now they are available to everyone.
A Snap Ad is perfect for catching your target market where they spend their time. These full-screen video ads are 10 seconds long and can include an option to swipe up for more information.
Snap Ads are so effective that they measure two times higher visual attention vs. comparable platforms.
When a user swipes up, you can engage them further with the following:
- App Install Option
- Long-form Video
- Mobile Web View
Now that you’re in-the-know when it comes to using Snapchat for business, consider how you’ll measure your success.
Originally published at Aliste Marketing on September 10, 2020.