Articles in Marketing

Being Active on LinkedIn Whilst Protecting your Executive Presence

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Protect your executive presence (and personal brand) by avoiding this common mistake: Selecting the thumbs-up-LIKE (or other REACTIONS button) when viewing posts on your LinkedIn Homepage Feed.... Read full article

3 Ways to Get Media Coverage When COVID and Politics Dominate

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2020 has shaped up to be quite a year. I think many of us have some choice words to describe this rollercoaster ride. One word that comes to mind is shifting.... Read full article

Branding for the Millennial Fempreneur

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Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.... Read full article

10 Tips for Creating Subject Lines that Open Emails

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Subject lines can make or break your email campaign, so I want to provide you with some tips on how to create subject lines that encourage people to open your email.... Read full article

Introducing The SaaS Marketing Educational Series

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This is a free educational series of comprehensive blog posts intended to give you the knowledge and tools you need to take your SaaS marketing to the next level.... Read full article

How to Do Customer Discovery Interviews and Questions to Ask

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Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs.... Read full article

How to Use Snapchat for Business 3

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Before every Snapchat campaign, you want to consider your KPIs (key performance indicators) and put a process in place to measure them.... Read full article

Ensure Your Social Presence Supports Your Brand

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Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. But as a business owner, I can’t deny the power of social media to reach far beyond my immediate circle.... Read full article

How to Use Snapchat for Business 2

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With 8 billion mobile videos currently viewed per day, the opportunity for businesses to be seen on Snapchat is at an all-time high.... Read full article

How to Use Snapchat for Business 1

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Blink your eyes. In that one second, 9,000 snaps were shared by Snapchat users—54% of which engage with the app daily.... Read full article