Articles in Marketing

Change Is Good… I Think…

on

How do you know when to change?... Read full article

This new decade, how will you amplify and elevate your voice?

on

My personal goal for the new year is to cultivate more silence and space. Silence manifests when I listen to less podcasts and take quiet time whenever I can get it. But taking space is trickier. ... Read full article

Script Writing and Concept Development Services

on

Every professional script is unique, but they do share two common necessities. ... Read full article

In this new decade, how will your voice be heard?

on

I’m big on New Year's intentions (the wonderful Ann Shoket describes it not as your goal but as a mantra that helps you work towards your goal through the year).... Read full article

Marketers: Enough With the Platitudes

on

My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts.  ... Read full article

Build Your Own Yellow Brick Road…

on

“You Can Do This…Just Keep Going”... Read full article

The unbearable maleness of Victoria’s Secret could be its undoing

on

Victoria’s Secret is in desperate need of a makeover. ... Read full article

Victoria's Secret Will Look More Like Its Competition

on

Forthcoming Victoria's Secret ads will reportedly include “curvier models” for the first time in the company’s history. It’s part of a brand overhaul following longtime L Brands CMO Ed Razek’s exit from the company.... Read full article

WeWork Tries to Clean Up Before Its IPO

on

As he reportedly prepares to hit the road as soon as next week to ratchet up interest for a public offering, WeWork CEO Adam Neumann is doing damage control. ... Read full article

5 Ways to Upgrade Your Talent Branding Strategy

on

Back in the 1990’s – fueled by competitive proliferation -- customer attraction was the defining issue for most brands. ... Read full article