Articles in Marketing

Talent Brand vs. Employer Brand: THE DIFFERENCE

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I have a very eclectic taste in music, mostly because I’m drawn equally to good lyrics as I am to a good beat. Somewhere in there lies a deep love for modern country music.... Read full article

20 Ways to Grow Your Email List

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You want to grow your email list Don’t know how to grow your email list Using email marketing strategies, Susan Finn will walk you through 20 effective tips to grow your email list.... Read full article

Get Heard; Get Ahead

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As principal of SpeakEtc, Robyn Hatcher gives inspirational talks around the country, coaches leaders, and does communication consulting for a range of corporations including Con Edison and PayPal. ... Read full article

Facebook: Use it to Boost Your Business For the Holidays

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wiseHer expert Minessa Konecky will walk you through Facebook's tools to help you get your audience’s attention this holiday season. It’s time to get started on your social strategy for the holidays!... Read full article

How can a Dentist use Video?

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Learn how a dental practice can use video. Attract new patients by giving them a chance to see you and your practice in action. Answer new patient’s questions. Address existing patients’ concerns.  Check out this useful addition to our Video FAQ Seri... Read full article

Video Project Budgeting for Next Year, Now

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The most common hurdle we encounter in fielding a new video production project request is the lack of a proper budget.   ... Read full article

Recruiting Video

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A recruiting video shows your candidates who you are, what you believe, and why they should choose to seek employment with you. Personalizing your brand and helping candidates connect your culture with your company is our priority. Take a look.... Read full article

Confessions of a Communication Coach: Public Speaking Nerves in Action

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What happens when a communication coach is struck by public speaking nerves?... Read full article

What 2019 Has Taught Us About Trademark-Related Challenges

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For businesses, trademarks are more than a mark of identification; these registered symbols or words used to represent a company also provide them protection and help in business growth. ... Read full article

Business Name vs. Trademark: What Does Each Protect?

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A business is nothing without its name. Your brand name is what your customers know you by and what differentiates you from others in your industry. ... Read full article