Articles in Marketing

Here’s What You Need in Your Media Kit

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If you’ve taken the leap to become press-worthy, first of all, congratulations! ... Read full article

More Marketing & PR Tips to Get Attention [Tips 27 – 52]

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There are endless ways you can get attention from the media and your customers. After writing my 26 tips last week, I kept thinking about all the ones I didn’t mention. ... Read full article

How to Write a Winning Press Release

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Before getting started, go through this checklist:... Read full article

Back Translations and Other Quality Assurance Processes

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Companies spend a lot of time creating their written materials; messaging, documentation, manuals, advertising, etc. Materials are written, edited and rewritten several times to get the words and the message just right. ... Read full article

26 Marketing & PR Tips to Get Attention [Six-Month Strategy]

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A while back, I created a weekly plan of the best PR practices to follow to promote your brand. ... Read full article

Here’s How to Appreciate Every Customer

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You can do all the marketing you want, but having happy customers is most important. They’re brand advocates for your company. Plus, repeat business is the most efficient and cost-effective business to get.... Read full article

Social Branding & PR Guidelines for 2020

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Whether you’re starting out, building a brand mid-career, or looking to up your game as an expert, entrepreneur – hey, even a bon vivant wanting to build an international following, you need to get noticed and build visibility. ... Read full article

4 Reasons You Need a Blog for Your Small Business Website

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It’s Tuesday. Blog day. You stare at it on your calendar. You block out two hours a week, and you always dread those two hours. Do you really need a blog on your website? Is anyone reading it? What’s the point? ... Read full article

Your Oprah Moment

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A few weeks ago I met a client at a beautiful place where she teaches meditation & yoga.... Read full article

A Big Magic Pep Talk

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A few weeks ago a client reminded me of part of the book Big Magic where she explains that you’re depriving the world when you don’t share your gifts & brilliance.... Read full article