Articles in Marketing

Being Active on LinkedIn Whilst Protecting your Executive Presence

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Protect your executive presence (and personal brand) by avoiding this common mistake: Selecting the thumbs-up-LIKE (or other REACTIONS button) when viewing posts on your LinkedIn Homepage Feed.... Read full article

Who You Should Be Networking Virtually With

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During this pandemic, basically, human-to-human interaction is very few and far between. Knowing the right people will allow you to work smarter.... Read full article

How to Virtually Network at a Conference (Part 2) by Ashley Owens

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It is important to still be creative and strategic in building relationships from these virtual event opportunities.... Read full article

How to Virtually Network at a Conference

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We are all working from the safety of our homes. Many of our powerful engagements now happen online.... Read full article

No Fun - Thinking About Constraints

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When I onboard a new client, I’m excited to learn about the success of their organization, the most important things they do and the goals that tell me where they’re headed.... Read full article

10 Tips for Creating Subject Lines that Open Emails

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Subject lines can make or break your email campaign, so I want to provide you with some tips on how to create subject lines that encourage people to open your email.... Read full article

Introducing The SaaS Marketing Educational Series

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This is a free educational series of comprehensive blog posts intended to give you the knowledge and tools you need to take your SaaS marketing to the next level.... Read full article

How to Do Customer Discovery Interviews and Questions to Ask

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Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs.... Read full article

4 Things you Need to Know Before Building a Remote Marketing Team in the Philippines

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Are you a founder or CEO that’s looking to establish a remote marketing team in the Philippines? Building a remote team in the Philippines is a cost effective way to produce great content that’s part of your overall marketing strategy. ... Read full article

Know Your Ideal Client: Attract Clients You Love

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Cynthia Trevino will give you five (5) essential steps to gain clarity on your ideal client and only attract clients you love.... Read full article