Articles in Marketing

Increase Your Sales By Improving Your Call To Action!

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Just so you know, I may earn money or products from the companies mentioned in this post, but it won’t affect the price you pay at all! I have a full affiliate disclosure that you can find here.... Read full article

What You Should Know About the Awesome Marketing Power of YouTube

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YouTube isn’t all cute cat videos and failed singing auditions (not that there’s anything wrong with those). YouTube is now the second-largest search engine in the world. ... Read full article

The Undeniable Importance of Retention Marketing (and Why You Better Not Ignore It)

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Depending on how you market your business, the customer acquisition cost (CAC) can make or break your budget. ... Read full article

Creating a Social Moment

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Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. ... Read full article

8 Facts That Nobody Told You About Social Selling

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Social Selling is a relatively new way to build an enterprise, and many of us are still figuring it out as we go along. When I started, there was no such thing as Facebook live, and that was 5 years ago. ... Read full article

Get Started With Affiliate Marketing in 5 Simple Steps

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Just so you know, I may earn money or products from the companies mentioned in this post, but it won’t affect the price you pay at all! I have a full affiliate disclosure that you can find here.... Read full article

Cannabis: Marketing Your Way to the Top of a Highly Regulated Industry

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Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now.... Read full article

Hospitality Marketing: The Top 3 Tips for Creating a Hotel Brand Experience

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Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage.... Read full article

The Art, Science, and Power of Sensory Marketing for Hotels

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The power of sensation is immense. The smell of cookies baking is so closely tied to comfort and nostalgia real estate agents put batches of chocolate chip treats in the oven before open houses to butter up potential homeowners.... Read full article

How to Build a Confident Team

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As a leader, I find building confidence in others around me to be a key part of the plan. ... Read full article