Articles in Public/Media Relations

15+ Powerful Ways to Promote Your Brand With FREE Publicity

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Robin Samora will share with you more than a dozen ways to promote your business and brand for FREE! ... Read full article

Top 10 Ways To Grow Your Career As A Woman

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This weekend, I was honored to be part of the 2nd annual Harvard University Young Women in Business Leadership Conference (HYWBLC). The conference is designed to help young women – high school girls to be exact – learn more about career paths as they... Read full article

26 Marketing & PR Tips to Get Attention [Six-Month Strategy]

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A while back, I created a weekly plan of the best PR practices to follow to promote your brand. ... Read full article

MORE Marketing & PR Tips to Get Attention [Tips 27 – 52]

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There are endless ways you can get attention from the media and your customers. After writing my 26 tips last week, I kept thinking about all the ones I didn’t mention. ... Read full article

How to Write a Winning Press Release

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Before getting started, go through this checklist:... Read full article

Here’s What You Need in Your Media Kit

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If you’ve taken the leap to become press-worthy, first of all, congratulations! ... Read full article

Social Branding & PR Guidelines for 2020

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Whether you’re starting out, building a brand mid-career, or looking to up your game as an expert, entrepreneur – hey, even a bon vivant wanting to build an international following, you need to get noticed and build visibility. ... Read full article

To Text or Not To Text: When You Should Pull it Back

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Interpersonal communication is dicey enough the way it is – add in email and text communication and you have a recipe for a mini-disaster in miscommunication if you aren’t careful.... Read full article

Are You Getting the Most From Your MDF Program?

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If your marketing development funds (MDF) are burning a hole in your Partner’s proverbial marketing pockets, you’re not alone. Of course you don’t want anyone wasting time or money and you must ensure Partners maximize funds, so what do you do? ... Read full article

The Mary Beth Effect

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I opened up the email because the conference was announcing its new board of advisers. Often board members are influential in suggesting and choosing speakers so I’m always interested in who is taking on these roles.... Read full article