Should You Delegate Your Social Media Marketing?

You can’t do it all. Seasoned small business owners know this, and likely had to learn it the hard way. When you’re just starting out, it’s normal to want to (and have to) wear every hat and have a part in everything your company is doing. But to grow, that isn’t sustainable.

When you – the owner – try to do it all, you actually steal time away from your most vital roles: your core brilliance and the growth of your company.

When it comes to social media, your business should absolutely have a strong presence. But you don’t need to be in charge of every part of it. There are three important aspects of social media that you, the business owner, should keep for yourself. The rest you can delegate to your team or outsource. Let’s dive in!

Here are the parts of your Social Media Marketing that you should do yourself:


Coming up with the roadmap or blueprint for your company’s social media is the way that you ensure your branding will be consistent throughout all aspects of your campaign. You set the guidelines and parameters for everything.

If you’re the type of leader that clings too tightly for fear of something being done wrong, you need to understand that developing a clear strategy will ensure that your branding is never compromised, because you set the guidelines yourself. 

When you delegate to your team, it is your team members’ job to stick to the strategy you set. You don’t have to constantly check over everyone’s shoulders because the strategy does that for you.

(Do you consider yourself a micro-manager? A control freak? Then you are most in need of delegating! You can’t do it all, and trying to will only lead to burnout.)

Building Personal Relationships

The second thing entrepreneurs should keep for themselves is personal relationships. You certainly can’t outsource relationships. 

You build relationships by communicating one-on-one, answering questions, and sharing your unique expertise and experience. But this doesn’t mean you need to be on your social media networks all day, doing all the outreach and engagement yourself! 

At Streambank Media, we do daily outreach for our clients, and we can see when a connection needs to take the relationship to the next level. That is when we notify our client, and tell them exactly where to look to continue the conversation. That is how you can delegate parts of your marketing, save tons of time, and step in when it is necessary. 

Breaking News

When something new and important is happening in your field, you should be the first to react and share your opinion. Delegating this task means you sacrifice valuable time that can be spent joining the conversation at the height of the excitement. When relevant news and information comes to light, you are the best person to represent your company’s role and reaction regarding any important developments – as soon as possible!


Just as we don’t recommend being involved in every single aspect of your social media campaign, the inverse is true as well. You can’t just step back completely. The point of a social media campaign is to build relationships, and you can’t do that if you’re completely hands-off.


Big news! We’ve launched a daily briefing through Amazon for our Small Biz Cafe listeners. Check it out here! Enable the briefing, and listen each day on your Alexa device.

And if there’s something you want to know about entrepreneurship or social media, you can ask us a question about it here! Who knows? It might show up on next week’s live video, or in one of our daily briefings.

And don’t forget to grab our FREE LinkedIn daily activities checklist to simplify your daily social media activities.

That’s all for now. We’ll see you next week in the Small Biz Café!

Originally published at on September 6, 2019.


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