Articles in Strategy

Highway to Hell – When Partnerships have the Power to Kill your Business


Partnerships have the ability to make or break your business.  ... Read full article

7 Reasons You Need a Facebook Business Page


Business pages are the side dish to your marketing meal. Websites and networking are your bread and butter, but the side (your business page) has a lot of marketing nutrients that you need to grow your business. ... Read full article

How to Maximize the Value of Your Conference Video Production


Conference owners, vendors, attendees and sponsors: learn how to use video to create authoritative branded content during your next Conference or Event. ... Read full article

Unleash Your Grit, Dump Your Salesy Feelings, and Grow Your Business Now!

by Cynthia Trevino on

Feeling salesy when attracting clients, is the dark cloud looming over being-your-own-boss for many women. Myself included, when I started out. In this post I share 4 key tips to help you focus on your ideal clients when marketing and networking. ... Read full article

Why Use a Branded Email Template?

by Susan Finn on

When it comes to email marketing, design can be an integral element in your relationship with your customers. A well-designed email can seriously increase your subscriber engagement –that is – get you higher click-through rates and sales.... Read full article