Articles in Tech/Web

Are you Ready to Sell to Gen Z?

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There has been so much written about the Millennials that I’m afraid we aren’t getting ready for Gen Z. They have hit the workforce and although probably not decision makers yet, they are individual contributors and their opinion matters. ... Read full article

Customer Churn Starts at Implementation

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The most dangerous time in the Customer’s Journey is after the deal has been signed and before First Value Delivered (FVD) has been realized... Implementation!... Read full article

Considerations for Translating Videos

by Wendy Pease on

Last week I got together with a friend of mine, Jay Dobek, who is the owner of Last Minute Productions where they create compelling video stories. They’re a well-known company here around Massachusetts as they do a great job.... Read full article

Why NOT to Use the Google Translate Plug-In on Your Website

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Using the Google Translate plugin on your website may seem like a good idea - it’s simple to install, it’s free, it requires minimal effort on your part, etc. But remember the old adage of “you get what you pay for”! ... Read full article

Apply for a Massachusetts STEP Grant

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Rapport International is a proud supporter of the STEP Grant program, which provides funds to encourage small businesses to expand into foreign markets.  Applications are being accepted by the Massachusetts Export Center until September 30, 2019.... Read full article

Assessing The Quality Of Translations - A Checklist

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Ever wonder if that translation you paid for is as good as it should be?  In today’s global economy, obtaining accurate, consistent and timely translations in multiple languages is of the utmost importance.  ... Read full article

Foreign Language Desktop Publishing Explained

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You've got a brochure in English and now you need it in another language. It's easy to do, right? Maybe not as easy as you’d think.... Read full article

4 Reasons You Need a Blog for Your Small Business Website

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It’s Tuesday. Blog day. You stare at it on your calendar. You block out two hours a week, and you always dread those two hours. Do you really need a blog on your website? Is anyone reading it? What’s the point? ... Read full article

WHAT THE HECK IS GDPR?!

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GDPR is the General Data Protection Regulation, and it goes into effect tomorrow in the EU. It regulates how businesses collect, use & process personal data.... Read full article

WHAT IS TWO FACTOR AUTHENTICATION (& WHY YOU NEED IT)

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Do you have 2-factor authentication set up for your email or other accounts?... Read full article