Aliza Licht


Aliza Licht is the founder & president of LEAVE YOUR MARK LLC (2016), a consultancy specializing in creative brand marketing & digital strategy. Licht's services include brand storytelling across all consumer touchpoints, creative direction, content ideation & production, e-commerce editorial & UX advisory, and communications strategy. With over 20-years in fashion, Licht has cross-functional expertise in developing and implementing innovative initiatives that fuel global brand awareness and drive revenue. Licht's ability to think both creatively and strategically has allowed her to play across multiple disciplines in fashion, beauty, media, and technology. Over the years, her mentor mentality and decisive leadership style have helped her grow her direct reports from assistants to vice presidents. Licht was most recently the EVP brand marketing and communications at Alice + Olivia (2016-2019), with a strong focus on digital strategy and brand partnerships to drive omnichannel growth. She was formerly the longtime SVP of global communications at Donna Karan International (1998-2016) and is considered a pioneer in digital brand storytelling, for her work as the creator and voice of the award-winning social personality DKNY PR GIRL. Licht organically built a multi-platform community of over 1.5mm followers for DKNY, driving new brand relevancy and commerce. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is an advisor to start-ups at the intersection of fashion and technology. She is currently a shareholder and advisor to Awear Solutions, was a significant contributor to the Fashion GPS SaaS, and served on the Launchmetrics board for two years. Licht served as a judge in Digiday's 2019 Glossy Awards and as a strategic advisor to New York Tech Fashion Lab's 2019 program. Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has been translated into Spanish, Chinese, and Russian. It is ranked #5 in Book Authority's "Best Career Development Books of All Time." Her subscription newsletter, BLACKBOARD, is syndicated on, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. LEAVE YOUR MARK The Podcast season one launched in September 2019, serving up freshly brewed career advice every week.

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  • 20+ year Fashion industry veteran, author of LEAVE YOUR MARK, and host of the LEAVE YOUR MARK podcast.

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