Anita is currently the Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage the technology they use to acquire and engage customers. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a monthly columnist for CMS Wire, speaks frequently about marketing technology, and has been recognized as one of 50 Women You Need to Know in MarTech. Prior to CabinetM Anita was Executive Chairman, serving in the role of CEO, of FashionPlaytes, an online fashion and style destination for tween girls. Anita also served as Forum Leader for Golden Seeds Boston, an angel investment firm focused on investing in women-led ventures, and as a board member for the Angel Capital Association and MassVentures.
Amazing! Very knowledgeable in marketing tech and strategy
I absolutely loved talking with Anita. Very knowledgeable in marketing tech and strategy, she was able to give me insights into how to think about my marketing and software stack, and what's the common trend in the market. Anita was also able to give me fundraising advice and recommend an investor, which I really appreciated.