Christie Lee


About

I'm the Founder of a brand marketing consultancy that works with food & beverage start-ups. When you need best-in-class marketing leadership but aren’t ready yet for a full-time executive, Nourishing Food Marketing offers action-oriented marketing leadership on a consulting-basis. Think of us as your part-time CMO. We create strategies and execute on them to deliver long-lasting value to your business. I thrive in bringing order to the fuzzy unknown of early-stage brand building and developing a strong company, consumer, and customer value proposition. My approach is to get more done, with less. I draw on my classical brand marketing training at Clorox, working on Americana food brands like Hidden Valley Ranch and KC Masterpiece BBQ Sauce, and my experience building a food brand, Tiny Hero, from scratch. Being a small brand doesn't mean that you should make decisions in the dark - I excel at bringing the processes and frameworks from Big Food and scrappily implement them in entrepreneurial environments. Because I've started my own CPG brand, I truly understand what it means to be a self-starter and build a brand from scratch in a fast-moving, resource-constrained world. Capabilities: Brand Strategy & Positioning, Brand Equity Development, Product Innovation, Consumer Insights, Integrated Marketing Communication Planning & Execution, Digital Marketing, Creative Assets Management

Fluent in

English

Certifications

Certificate name
Issuing organization

MBA

Harvard Business School


Features

  • Expert Consultant: clients include OLLY, Petit Pot, Sunwink, Planet FWD
  • Deep start-up roots: 8 years working at CPG start-ups (<15 people)
  • Understands founders : 2 years of founding and building her own quinoa start-up, Tiny Hero
  • Knows how Big Food thinks and works: Classical Brand Marketing Training at blue chip CPG (Clorox) on both base and innovation food teams

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