I approach all client projects from the perspective of “let’s not market, let’s communicate.” It’s all about building relationships and trust so you feel good about selling what you do, and your customers can feel good about buying it … and with my help, it's easier than you think. With an extensive and varied creative background – writing, editing, acting, photography, yoga, journalism, and graphic and web design – I bring a unique, creative, and strategic focus to brand messaging, and content strategy, creation, management, and direction. I guide my clients step by step through the content strategy and creation process, helping eliminate stress and overwhelm ... which makes it easier for them to focus on what they do so they can achieve their business goals. I create positive-impact marketing strategy and communication materials for: ~ BUSINESSES READY TO SCALE UP but lacking an internal marketing team to create the marketing strategy, manage new messaging, create content, and implement campaigns ~ START-UPS who need branding, messaging, content, and a digital presence ~ NON-PROFIT CLIENTS who are growing and need marketing assistance from branding to websites WHAT YOU CAN EXPECT ~ Gain clarity on your brand messaging -- what's working and what's missing ~Branding strategy and creative direction ~ Website content strategy ~ Learn how to establish yourself as an expert in your marketplace ~ Establish brand consistency across all your marketing platforms and channels ~ An understanding of how on-target brand messaging can save you time and money ~ How to create a quarterly editorial calendar and marketing plan that eases stress and keeps your brand in front of customers
- 20 years of experience
- VP of Communications, Randolph Chamber of Commerce
- South Shore Women’s Business Network.