Lou Bortone


Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

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2 Reviews
Robin Samora
Boston, MA
Amazing, Awesme & Unassuming

Lou is amazing, articulate, and unassuming! I loved how he shared his video marketing insights and was transparent and practical in the way he created video. Plus, it was helpful to see the tools he used -- including demonstrating them on Zoom. Lou is now my unofficial video marketing chief, my "VMC" and someone I trust who will review my content and give me honest feedback -- plus guidelines on how to optimize all of my video. Now I know that I don't have to be on camera all the time, and can still promote my marketing services every day on YouTube. Thank you Lou, from one WiseHER expert to another. I'll be calling you in a couple of weeks to show you my homework!

January 2020

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Amazing Video Knowledge

My call with Lou not only answered my fundamental and basic questions but gave me a whole vision for what is possible in building out my Youtube channel. Lou is extremely knowledgeable, helpful, and kind in his approach. I felt like I was way behind the curve and he helped me to focus on moving forward. I highly recommend talking with Lou about any video questions one might have.

November 2019

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