Sandra Holtzman


About

I'm an award-winning creative director, marketing strategist, and serial entrepreneur. I started four companies, including Marketing Cures (marketingcures.com), a boutique marketing company founded in 1997. My solid strategies and creative thinking have proven successful for start-ups as well as Fortune 500 companies, improving their returns-on-investment from 60%-1,000%. My expertise includes B-to-B, consumer, healthcare, tech luxury, sustainability and fashion. Clients have included Pfizer, McGraw Hill Education, Archbishop Shaw High School, NJ Institute of Technology, and numerous solopreneurs such as attorneys, massage therapists, soap and toiletry companies, and service companies. I share my marketing and entrepreneurship expertise and passion as a Fast Trac facilitator at the Women’s Center for Entrepreneurship and NYC Small Business Services, and as an Adjunct Professor at NYU where I teach in the Masters in Integrated Marketing program and at FIT where I teach Setting A Course for Your Business, Knowing Your Market, Financial Strategies, Fashion Business Essentials, Licensing and where I mentor entrepreneurs in the Design Entrepreneurs Mini-MBA program.

Fluent in

English

Certifications

Certificate name
Issuing organization

Fast Trac Facilitator - New Venture, Female Venture, Growth Venture, Tech Venture

Kauffman Organization

Certificate name
Issuing organization

Arbitrator and Panel Chair

FINRA (Financial Industries Regulatory Authority)

Certificate name
Issuing organization

Certified Female Small Business Owner

New York City Small Business Services

Certificate name
Issuing organization

HIPAA What Healthcare Workers Need to Know

Medcom Trainex

Certificate name
Issuing organization

Orientation to the Operating Room for Sales Professionals

Medcom Trainex

Certificate name
Issuing organization

Bloodborn Pathogens Awareness

Medcom Trainex


Features

  • Awards - over 30 for copywriting/concepts and marketing excellence, including creating an ad that became the most read ad for physicians for 2 years and increased sales of the product consistently over that period of time.
  • Book:
  • Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PhDs, Lab Rats, Suits and Entrepreneurs, published by Select Books, helps start-ups understand 10 simple do’s and don’ts that are essential to making their start-up successful.
  • Articles:
  • Trademarks and ‘Immoral or Scandalous Marks’ from A Business, Legal and Marketing Perspective -- NY Law Journal, provides attorneys with marketing and strategies for dealing with growing businesses with names that appeal to niche markets.
  • The Latest Fashion in Fashion Patents -- NY Law Journal, provides attorneys with strategies to help their fashion clients protect their intellectual property
  • A Tale of How Successfully Raising Capital Leads to Bankruptcy -- NY Law Journal, provides a case history about how to avoid costly mistakes when raising capital.
  • Blog:
  • Marketingcures.com/blog
  • Sandra has been on the Board of Directors of The Open Eye Theater, founded by Joseph Campbell and Jean Erdman for over 20 years. She was the Chair of the NY Chapter of the Licensing Executives Society for six years.

Articles


Be the first to review this item!



Bookmarking
Favorite this