Shari is a global brand marketing and communications leader with extensive experience driving innovative digital partnerships, social media communications, influencer programs, and best-in-class marketing. Shari has been recognized for first-ever digital platform integrations with power players such as Twitter, Facebook, TripAdvisor & Uber, as well as shaping global PR and social media strategies as the space continues to rapidly evolve. Shari has led strategy and programs across many core marketing and communications functions from reputation management, customer segmentation, and audience development, to influencer marketing, social media engagement, and PR. She develops creative campaigns and sustainable strategies to create an online voice, grow awareness, build a customer base and increase engagement. Recent clients include Grey Goose, Bacardi, U.S. Bank, Verizon Media Group, Ford Motor Company, Comcast, American Express, The Vitamin Shoppe, Nutrafol, Citi, and A Place for Mom. Before starting her own consultancy, Shari was VP, Global Digital Partnerships & Development Strategy for American Express. She was responsible for driving the company’s global digital partnership strategies, bringing innovative programs to market that delivered on key business objectives. Shari played a critical role in translating the company’s assets and capabilities into new and existing social media platforms, as well as marquee platforms -- Apple, Xbox and Uber. Most notably, Shari helped launch American Express' official social media channels and acted as 'face' and 'voice' of American Express on social media to ignite customer advocacy and raise visibility for the brand as innovative, current, and unique among competitors. Shari was honored as Brand Innovators’ 40 Under 40 most influential brand marketers in America.
- Honored as Brand Innovators’ 40 Under 40 most influential brand marketers in America.