Meet Daniela Milosheska
14 Jul 2020
Meet Daniela Milosheska
Current life (Title)
Tell us about your business/occupation & how you ended up where you are today.
I have a masters degree in fashion and luxury management from SKEMA Business School in France and a business development background of working for the Common Objective (formerly known as the Ethical Fashion Forum) in London. I've always wanted to work in the fashion industry, so after I came back from London, I decided to start my own company and that's how Bastet Noir was born. What at first started as a designer platform has pivoted into a socially responsible, zero-waste and custom-made clothing brand that works with women single parents. At the time I remember, my vision was to help these women earn much more than the industry's monthly average of 300$, so they could not only grow there businesses but be able to sustain and educate their children. This is still company's vision and mission today. While working on this business in the first year I was a one woman show and was working from home. I missed having colleagues so I decided to start a small coworking center where I'd get to meet people and just share experiences and that's how Coffice, my second business was born.
Loves to talk about
Psychology! I'm extremely interested in finding the reason why people do what they do
People who talk and give you all sorts of advice but haven't done anything by themselves.
Wants to help you with
Describe your typical workday?
I wake up around 7:20am and practice yoga for 20-30 minutes with my sister via FaceTime. She lives in Norway, so every day that starts with her is a good day. :) Then I take a shower and do my beauty morning routine before making my coffee and sit down to work which is usually around 09:30am, sometimes 10:00am and I start by checking my emails followed up by little reading on the latest developments in fashion. And from then on it depends, every day's a bit different for me which is what I love about this job. Mondays for instance we usually have team meetings where we discuss brand's development and what we've done during previous week, what's next and what we should improve on going forward. Tuesdays or Wednesdays, I do my round up of the women owned studios we work with. Every studio is located within 5-10km radius from the main office so it's easy to do this in a day. Other days it's mostly just work in front of the computer, usually until 8pm or 9pm. I'm a bit of a workaholic and plus I love the job, so oftentimes I end up working the whole day. On Fridays, I also do customer support as well, cause I love the feedback we receive from customers, as they provide me with a different perspective and I learn so much from them.
What is the biggest challenge you face in your business/job & how do you overcome it?
Finding the right people to work with. My problem is that I believe too much in people and I want to help everyone, so I end up disappointed at the end of the day if they don't have the same drive as me, lack focus or ambition or if they want to go with the "safe" option like join a bigger company for example. How to overcome it? I have absolutely no idea how. This is something I'm still learning and figuring out.
How do you keep yourself motivated?
Whenever I find myself with a lack of motivation, talking with my sister helps me tremendously. She’s such a huge support system for me, always there to listen and share advice and force me to push forwards. She’s also my financial advisor, so I call her every day, sometimes multiple times in a day. I wouldn’t be what I am today without her. Sometimes when the going gets tough and find myself with lack of motivation and drive, I just turn to motivational speeches. Seeing that someone successful has gone through what I'm going through at the moment just makes me want to push more. I also listen to a lot of motivational videos of people with disabilities and cancer survivors, because when I see how courageous and brave they are, despite what they had to or have to overcome on a daily basis, it makes me feel guilty for feeling unmotivated and this helps me stay grounded and grateful for all the blessings I have in my life. So I get up, dust off and continue pushing.
"Go to" quote or mantra?
Patience is a virtue.
What inspires you?
The women single parents I work with inspire me constantly, every single day, without an exception.
What is the best advice you have ever received?
Take responsibility for your own actions and don't blame anyone for your mistakes.
What advice would you give to your younger self?
Patience is a virtue. Rome wasn’t built in a day, so don’t expect your business to be either. I remember when I was starting out, I had this grand idea of where my business needed to be by the time I was 28 or 30 or 33 and I found myself disappointed and discouraged each and every time something went off course. I’m no longer doing this. It’s unrealistic and, to be honest, very unhealthy. Everything will happen when it needs to happen, you just need to give it a bit of time. And I know it’s hard to be patient, especially for ambitious people, but it’s the only thing that will get you through when those lows hit and believe me you need to be prepared for those lows. As long as you’re willing to learn from the mistakes you’ll inevitably make and push forward, you’ll be just fine and you’ll build that empire brick by brick. It might not look like what you’ve pictured it would be, but that’s fine, as long as you keep on stacking those bricks, you’ll get there eventually.
What are your "go to" business books?
Hmmm, I would probably say anything by Simon Sinek. I love his books. They are insightful and educational without being cheesy. Another one would be GirlBoss by Sophia Amoruso. Maybe it's her story that's so similar to mine that resonated with me or maybe it's just her life advices in there, but I find it quite inspiring. Also another book that really helped me navigate business was 48 Laws of Power by Robert Greene.
What are your favorite productivity tips or hacks (apps, tools, organizational methods)?
Trello, Google Drive and Excel Sheets. I love Excel spreadsheets :). It's a little bit weird I know.