Meet Stephanie Williams, your Marketing Consultant
18 Sep 2020
Meet Stephanie Williams
Current life (Title)
Tell us about your business/occupation & how you ended up where you are today.
I'm a creative thinker and solutioner who finds purpose in building relationships and delivering value by digging in, finding the "why", and developing out-of-the box strategies to accomplish objectives.
I notice details, challenge discrepancies, uncover opportunities, create alignment, and produce solutions.
Loves to talk about
You - your personal and professional life, interests, our intersections, and opportunities to connect to each another and within our networks.
Black and white/right and wrong thinking and assumptions
Wants to help you with
Reaching your goals and objectives, personally and professionally. Finding your/your organization's "why" and developing the strategies to help you succeed.
Describe your typical workday?
I start early! Work-out (run, HIIT, strength, yoga...), "get ready", peruse the news and respond to my inbox, get to work - meetings, projects, networking, etc., finish by 6 and connect with family and friends.
What is the biggest challenge you face in your business/job & how do you overcome it?
I'm often challenged by siloed thinking - categorizing all marketing as digital marketing, slotting experience into specific industries, in-the-box vs. outside of the box thinking
How do you keep yourself motivated?
I'm motivated by helping others - helping them discover their whys, explore and develop the hows, whats, wheres, and whens, connect the dots, accomplish their dreams.
"Go to" quote or mantra?
"Today is the tomorrow you dreamed about yesterday." (in other words, don't wait!)
What inspires you?
I'm inspired by my 25-year old daughter's confidence and persistence, my 75-year old working mom's drive, my friends' partnerships of acceptance and understanding, and nurses, teachers, and countless others who take care of us, despite the reward.
What is the best advice you have ever received?
"You are your best advocate."
What advice would you give to your younger self?
Make yourself and what you need a priority.
What are your "go to" business books?
(lately) "The Art of Gathering" by Priya Parker, "Great at Work" by Morten Hansen
What are your favorite productivity tips or hacks (apps, tools, organizational methods)?
My Outlook/online calendar is my organizational tool and to-do list. Other apps I use and love: CRMs (Salesforce, etc. - if you use them, they're wonderful), Marketing Automation/ABM (Pardot, Demandbase, Marketo, etc. - the ability to understand customers' interactions with your initiatives to prioritize and measure them is critical for every organization), Project Management (Basecamp, TeamWork, etc. - keeping timelines, conversations, and activities related to a project is so critical).